by Josh Hanchett | Oct 21, 2022 | Digital Marketing, Digital Marketing tools
HubSpot Free CRM If you’re like most business owners, you’ve probably had it with spreadsheets. They’re difficult to keep updated, can’t manage customer relationships effectively, and are easy to break when shared across a team. So,...
by Josh Hanchett | Oct 17, 2022 | Digital Marketing tools
PROBLEM – Not enough exposure to your educational, value-adding content. You’ve spent a significant amount of resources generating educational, value-adding content. You share it on social and then watch for the traffic to increase on your analytics account, but it...
by Josh Hanchett | Apr 12, 2022 | Digital Marketing, Strategic Planning
Planning – SOSTAC Framework The SOSTAC framework is a popular tool for developing effective plans when it comes to digital marketing. Created by PR Smith, the model acronym stands for: SITUATION – where are we now? OBJECTIVE – where do we want to...
by Josh Hanchett | Nov 27, 2020 | Being Found Online, Digital Marketing, Social Media
Consume or Invest in your business for 2023? Did you ever read Rich Dad Poor Dad? When I was 13, I almost read the whole thing, but one thing Robert wrote still remains in my head today… Buy a gum ball machine Let me explain. In an effort to teach his son about...
by Josh Hanchett | Nov 12, 2019 | Branding, Digital Marketing
Branding Your Business Perception and Value Planes, trains, and automobiles Planes, trains, and automobiles will all get you to your final destination, but the value of each method depends on the traveler. If the traveler values time, then they will prefer the...
